Rebranding is in the Works

I’m excited to announce that Primrose just celebrated her 4th birthday and it’s time to rebrand. By the end of this year I’ll be formally changing my pediatric and lactation practice’s name from Primrose Newborn Care to Primrose Infant Health and Wellness. This is to represent that I am able to take care of all babies (not just newborns) and to reflect the holistic approach I use in the care of all of my infant patients. There will be more to come in upcoming months.

I also have plans to expand my services in 2023 to include the following:

1. In-home blood testing for jaundice

2. Hospital-grade phototherapy (light treatment for jaundice) at home

3. In-home tongue tie clipping procedures (frenectomies)

4. Ability to prescribe and dispense commonly used medications during my visits, such as treatments for oral thrush and yeast diaper rashes

5. In-home distribution of shelf-stable donor breast milk and specialty infant formulas that are often difficult to find in the U.S.

6. In-home breast pump fitting, troubleshooting, and drop off of replacement parts

7. Rentals of baby equipment and supplies to be able to try out before committing to purchase and for families who are traveling to the area with infants

Dr. Madden's Recent Interview on Insider.com

Primrose Newborn Care’s Dr. Jessica Madden was a recent medical expert on Insider.com’s webinar about the Covid-19 vaccine, pregnancy, and breastfeeding. You can watch a recording of the webinar here.